Marketing and Godiva - 1837 Words

There is more to life than money There is more to life than fame and There is more to life with Godiva’s chocolate Godiva Background Godiva Chocolatier, a Belgium chocolate manufacturer famous for its premium quality handcrafted chocolates, was founded in 1926 in Brussels by the master chocolatier Joseph Draps and it was purchased by the Campbell Soup Company which faciliatates the activities of brand aroun the World. In 2001 Godiva was purchased by the Turkish YÄ ±ldÄ ±z Holding, owner of the ÃÅ"lker Group. and on Februrary 1st 2013 the former owner of Godiva Chocolatier Yildiz Holding sold†¦show more content†¦The aim of all these is showig the consumer how Godiva give importance them in term of their need and wants or feeling special pleasure. Focus: Douglas Conant who is the chief executive officer of Campell Soup, the former owner of Godiva said: Although the premium chocolate category is experiencing strong growth and Godiva is well positioned for the future, the premium chocolate business does not fit in with Campbells strategic focus†( (Miller, Aug., 2007) and Ulker is the leading foods and beverages group of YÄ ±ldÄ ±z Holding and Ulker is really competitive especially in the chocolate sector. The company aimed its leadership in chocolate in Turkey to the world. So they could really focused on chocoloate, new innovations and entering into new markets like China, Dubai. Management orientation: Godiva responds to global marketing opportunities according to their World view on management. In other words, Godiva has geocentric orientation with pursuing marketing opportunities all around the Worll with both extension and adaptation strategies. For example in China capturing its shares of China market, Godiva has introduced several product lines to Chinese cultures and customs such as dragon-themed chocolates for the 2012 Chinese New Year. (Segarra, Sept., 2012 ) At the same time there are similarities in the areas of product design andShow MoreRelatedMarketing and Godiva1212 Words   |  5 Pagesservice. This promotion can attract more customers to buy more to eliminate the shipping cost. This is one of the solutions to increase their sales revenue. 3. What are the compelling business reasons for Godiva to set up the website? There are few compelling business reasons for Godiva to set up the website. Firstly it’s because of the professional image. A proper and informative website can show their image as professional to the public. A well-designed website can attract more visitorsRead MoreGodiva Marketing Assignment9205 Words   |  37 PagesExecutive Summary Godiva chocolate has been a paramount in its field of expertise, chocolate. It has an annual sale of $500 million. Offering a very interactive and personal customer service, where customers could feel the staff’s sincerity. Our clients are chocolate lovers who love to indulge in the rich and delicious world of chocolate. Godiva chocolate offers a variety of chocolate which includes truffles, pralines, ganaches, nuts, fruit liquor, caramel, white chocolate, dark chocolateRead MoreKey Components Of Marketing Plan For Godiva Gems923 Words   |  4 PagesNAME: ELVIS BITOK KEY COMPONENTS OF MARKETING PLAN FOR GODIVA GEMS INTRODUCTION Marketing plan is key component of attaining companies’ objectives. The study seeks to examine the key components of marketing plan for Godiva Gems. LITERATURE REVIEW Segmentation It is the division of a market into homogeneous groups of consumers, each expected to respond to a different marketing mix (Dictionary of Business). Segmentation bases on: (1) Geographic segmentation: divides customers into segments based onRead MoreSocial Media And Its Impact On The Media977 Words   |  4 PagesGodiva currently utilizes social media in the footer of each webpage; among the social media icons present are Facebook, Twitter, Instagram, Pinterest, Google+, and YouTube. Additionally, social media sharing and engagement icons are present on each product view. Users are able to â€Å"Like† an item on Facebook, tweet it on Twitter, pin it on Pinterest, or click on the G+ Share link. Website visitors that are already logged into any of these accounts on their computers will not have to log into socialRead MoreUsing The Portrayal Of Sex, Pathos, Logos, And Logos923 Words   |  4 Pagesadvertisement that can be applied here is for Godiva chocolate. This ad contain s a model showing the chocolate in her hand, along with the word ‘GODIVA’ written largely, and some smaller words around it. Digging a little deeper, it’s not just any model, but a very attractive one. She is dressed in what looks to be sleepwear, and a cardigan draping off her shoulders. Not only that, her makeup is very dark around the eyes, making them look more sultry and seductive. The Godiva campaign uses sex appeal to sell theirRead MoreGodiva Analysis2309 Words   |  10 PagesGODIVA DESCRIPTIVE REPORT This document is based on sector studies, special reports or other publications and resources prepared by e-Business W@tch. The European Commission, Enterprise Industry Directorate General, launched e-Business W@tch in late 2001 to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged European Union, EEA and Accession countries. All publications are available in full length on the internet at the e-Business Read MoreDelaying marriage is increasing in last decade, couples used to stay in a better financial position1700 Words   |  7 PagesStore is providing online shopping. In fact, Jusco Store is implementing multi-channel and social marketing, in order to cater for various needs of different market segments, expand its potential market and ultimately raise its market share. Thus, if any new department stores attempt to enter department store marketing in Hong Kong. Jusco Store will be a strong competition and good reference for marketing strategies. One-child households also indicate that lower needs for support for schools. CompetitionRead MoreCharles Chocolates Case Essay619 Words   |  3 Pagesa large market in the United States and continues to grow around 10% annually. It is also populated with very strong competitors both internationally, with companies like Godiva (Nestle), and local companies like Delice. Both competitors are priced higher than Charles and have higher sales. This is most likely because Godiva and Delice have modern trendy packaging for their products. The number and strength of competitors means that buyers have very high bargaining power, but it also means thatRead MoreGodiva Chocolatier Swot2787 Words   |  12 PagesIntroduction Godiva has for a long time now being among the leading corporations in its area of expertise, chocolate. Currently, it records a sale of 500 million USD per year. It offers a very interactive, as well as customer service, where consumers are able to feel the staffs’ sincerity. Company history Godiva Chocolatier is a multinational Company that deals with manufacturing of premium chocolates and other products related to chocolates. Godiva was founded in 1926, in Belgium, but laterRead MoreRogers Chocolates1026 Words   |  5 Pagesdecreasing growth rate in the chocolate industry. Second are the changes in who buys the product and how they are used because as mentioned in the text, 20 percent of the â€Å"heavy users’ account for 54 percent of the pre-Christmas sales. Third is marketing innovation because their customers and clients had environmental concerns in bettering their packaging, procurement, and operational decisions. Fourth driving force are the entry or exit of major firms and this can been seen with companies like Hershey’s